branding & content studio
Buckstarter creates branding content, where & when needed.
What we do best
Distill brands down to their most powerful points-of-view.
Create advertising content that attracts attention.
Orchestrate complex brand story-telling across multiple channels.
Help brands re-image better, smarter competitive contexts so they stand out.
packed 30 years of brand-building experience
with some of the world's biggest ad agencies and
most cherished brands into a more nimble and efficient
operating model for today.
We operate as a hive
We stand in contrast to the traditional agency model. We swarm around our client’s communications challenge more directly. We pin-point talent precisely where & when needed with less waste and bureaucracy.
Why should a brand exist? What purpose does it
serve? Where is its heat? This is a craft of
careful identification and distillation.
Our work shares three common principles:
Simplicity, Clarity, Allure.
Siggi’s, one of America’s fastest growing yogurts, tapped Buckstarter for their first-ever video campaign to introduce the brand to new audiences on Facebook, Instagram and Hulu. “What Simple Is” introduces the truths behind how siggi’s found its niche in the overcrowded yogurt category. Each video got an average of 600,000 views on YouTube within the first two weeks.
The problem of organic waste spun off by the production of human food is that it is dirty and ugly, and un-recyclable until now. Buckstarter named and positioned this industrial waste management system as Upcycle Technologies. We also designed the logo, iconography, advertising and website and launched the brand across all platforms on Earth Day 2018. Welcome to the Age of Bio-Asset Recovery.
Better milk makes Better Milk Yogurt. And, Buckstarter hive helped make Natürlich. Imagine a world where all the cheese or all the wine tasted exactly the same. One standard taste for wine or cheese. That's what we've settled for with the standardized milk found in most yogurts. Natürlich is different. Made with richer Jersey Cow milk that is non-homogenized, GMO Project verified and A2 certified. A new standard of quality & creaminess.
VFT wants to enter the crowded category of organic grocery produce with a new hydroponic lettuce brand. We developed Water Garden Organic Lettuce, a brand that transcends a category filled with generic sounding “farm” names and promises the higher, personal intimacy of a “garden”. Water Garden Organic Lettuce. We developed the strategic positioning, the logo and complete brand design.
Crowdster.com was a start-up in an already crowded field of fundraising “go fund me” platforms. We relaunched this non-profit service provider with a branding and advertising plan, right down to their booth at NY Fundraising Day, which included hiring the Naked Cowboy that helped make Crowdster "stand out from the crowd”.